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Wisconsin cottage food law

Selling home-baked goods in Wisconsin

How home bakers in Wisconsin can sell what they make: the sales limit, permits, training, where you can sell and the statement your labels must carry. Wisconsin has 2 ways to operate; each is shown below.

At a glance: Home-baked goods sold directly to consumers (court order, no license)

Sales limit
The state sets no yearly sales limit.
License or permit
No state permit or registration is required.
Food safety training
No food safety training is required by the state.
Online orders
Not addressed by the court orders or DATCP.

Wisconsin also has 1 other way to sell, shown below.

About this information. Wisconsin’s rules are summarized from the latest publicly available state laws, regulations and agency guidance, last checked November 3, 2026. Laws change, and county and city health departments may have their own requirements. This is not legal advice. Before you sell, confirm the rules with your state or local health department.

Home-baked goods sold directly to consumers (court order, no license)

Kivirist v. DATCP, Lafayette County Circuit Court Case No. 2016CV06 (oral ruling 2017-05-31; supplemental decision 2017-10-02; order 2018-02-26; order 2021-05-20); Wis. Stat. 97.29(1)(hm), 97.27(1)(dm), 97.30(1)(bm) (potentially hazardous food) · No statute. Court injunction in Kivirist v. DATCP (Lafayette County, Judge Duane Jorgenson); DATCP did not appeal it. DATCP follows it (DATCP Home Bakers page; flyer P-DFRS0222, 05/2025).

Yearly sales limit
No state limit
No cap. The court in 2018 refused the state's request for a $5,000 cap; DATCP's page sets none. No $50,000 limit was found in any court order, statute, or DATCP page.
Permit or registration
Not required by the state
Food safety training
No
Where you make it
In the baker's home (DATCP: the orders apply only to baking done in homes). The 2018-02-26 order covers home bakers whose kitchens are sanitary and who sell directly to consumers (as described in IJ court filings). Baking in a commercial kitchen is not covered and needs a license (ATCP 70 or ATCP 75).
Selling in person
Allowed when sold directly to the consumer, e.g. from home, at farmers markets and events (court order; DATCP says 'directly to consumers')
Phone and online orders
Not addressed by the court orders or DATCP. Forrager (third-party) lists online sales as allowed in-state; confirm with DATCP
Delivery and shipping
Not addressed by the court orders or DATCP; the orders cover 'direct-to-consumer sale'
Selling out of state
No
Stores and wholesale
Not allowed: wholesale needs a license (DATCP)

Examples you can sell

Homemade, shelf-stable foods that have been baked in an oven and are not potentially hazardous (do not need time/temperature control) as finished for sale (order of 2021-05-20; DATCP). DATCP: 'baked' means exposed to dry heat above 140 F in a closed chamber such as an oven; items from a waffle maker or Dutch oven can count. Flour is not required.

  • Breads, cookies, cakes, and other baked goods that need no refrigeration
  • Flourless baked goods such as gluten-free cakes and cookies and brownies (2021-05-20 order, per IJ)
  • Baked granola and baked oat cereals (2021-05-20 order, per IJ)
  • Waffle-maker or Dutch-oven items that meet the dry-heat definition (DATCP)

Not allowed

  • Potentially hazardous baked goods that need refrigeration, e.g. cream or custard fillings, buttercream or other frostings that need refrigeration (DATCP; UW-Madison Extension)
  • Foods that are not baked, even if shelf-stable: candy, fudge, chocolates, nut butters, roasted coffee, dried herbs, baking mixes, dried pasta (2024 WI App 69 reversed the order that allowed them; Wis. Supreme Court denied review 2025-04-10)
  • Items dried in a dehydrator (DATCP: not baked)
  • Anything sold wholesale or made in a commercial kitchen (needs a license)

Home-canned foods exemption ("pickle bill")

Wis. Stat. 97.29(2)(b)2. · 2009 Wisconsin Act 101 (enacted 2010-02-04, published 2010-02-18)

Yearly sales limit
$5,000
The person must receive less than $5,000 per year from these sales (97.29(2)(b)2.c.); DATCP: per person
Permit or registration
Not required by the state
Food safety training
No
Not required. The statute directs DATCP to encourage exempt sellers to take approved training and have recipes reviewed by a recognized expert (Wis. Stat. 97.29(6), created by 2009 Act 101)
Where you make it
Prepared and canned at home in Wisconsin (97.29(2)(b)2.)
Selling in person
Only at a community or social event or a farmers' market in Wisconsin (97.29(2)(b)2.b.); DATCP also lists flea markets. A roadside or farm stand is not a farmers' market (UW-Madison Extension)
Phone and online orders
No
Delivery and shipping
Not addressed; sales must take place at an event or farmers' market (97.29(2)(b)2.b.)
Selling out of state
No
Stores and wholesale
Not allowed (DATCP)

Examples you can sell

Pickles or other processed vegetables or fruits with an equilibrium pH value of 4.6 or lower, home-canned (97.29(2)(b)2.a.)

  • Pickled fruits and vegetables (not refrigerator pickles) (DATCP)
  • Salsas, chutneys (DATCP)
  • Sauerkraut, kimchi (DATCP)
  • Fruit-based jams and jellies (DATCP)
  • Canned cherries, peaches, applesauce, and other fruits (DATCP)

Not allowed

  • Fruits or vegetables with a pH above 4.6 (DATCP)
  • Fish, meat, pickled eggs, lemon curd, pesto, dressings, regardless of pH (DATCP)
  • Refrigerator pickles (DATCP)

The statement your labels must carry

This product was made in a private home not subject to state licensing or inspection.

Common questions about Wisconsin’s cottage food law

Can I sell baked goods from home in Wisconsin?

Yes. Wisconsin lets home bakers sell food made in their own kitchen in 2 ways: Home-baked goods sold directly to consumers (court order, no license); Home-canned foods exemption ("pickle bill"). Most baked goods that don’t need refrigeration qualify; see the examples on this page.

Do I need a license or permit to sell baked goods in Wisconsin?

Home-baked goods sold directly to consumers (court order, no license): No state permit or registration is required. Home-canned foods exemption ("pickle bill"): No state permit or registration is required.

How much can I sell from home in Wisconsin?

Home-baked goods sold directly to consumers (court order, no license): The state sets no yearly sales limit. Home-canned foods exemption ("pickle bill"): Up to $5,000 a year in sales.

Do I need food safety training in Wisconsin?

Home-baked goods sold directly to consumers (court order, no license): No food safety training is required by the state. Home-canned foods exemption ("pickle bill"): No food safety training is required by the state.

Can I sell online or ship my baked goods in Wisconsin?

Home-baked goods sold directly to consumers (court order, no license): Online and phone orders: Not addressed by the court orders or DATCP. Delivery and shipping: Not addressed by the court orders or DATCP; the orders cover 'direct-to-consumer sale'. Selling to other states is not allowed. Home-canned foods exemption ("pickle bill"): Online and phone orders: No. Delivery and shipping: Not addressed; sales must take place at an event or farmers' market. Selling to other states is not allowed.

Home and Hearth Baker knows Wisconsin’s rules

The program puts Wisconsin’s required wording on every label for you, tracks your sales against any yearly limit, and updates for free when the rules change.

Try it free for 30 daysSee what it does

Official sources

  1. DATCP: Home Bakers (Licenses and Permits)
  2. DATCP: Licenses and Homemade Baked Goods flyer (P-DFRS0222, 05/2025)
  3. DATCP: Home-Canned Foods
  4. DATCP: Selling Home-Canned Foods brochure (12/2022)
  5. Wis. Stat. 97.29 (2025, Justia copy)
  6. Wis. Stat. 97.30 (2025, Justia copy)
  7. Wis. Admin. Code ATCP 75.063 (Justia copy)
  8. Wisconsin Legislature: 2009 Wisconsin Act 101 (enacted 2010-02-04, effective 2010-02-19)
  9. Wisconsin DOR Publication 223: Bakeries and sales and use taxes (05/2022)
  10. Wisconsin Cottage Food Ass'n v. DATCP, 2023AP367, Court of Appeals opinion 2024-11-19 (2024 WI App 69; IJ copy)
  11. Kivirist v. DATCP, 2016CV06: plaintiffs' memorandum on motion to show cause (2021; describes 2017 and 2018 orders)
  12. IJ letter to DATCP / Assistant Attorney General on LLCs (2026-05-27)

Nearby states

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