Home and Hearth BakerFree tools › Pricing calculator
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What should I charge? Baked goods pricing calculator
Work out what each cookie, loaf or cupcake really costs you, including your time, and a price that leaves a profit. Free, no sign-up.
Suggested price per item
- Ingredients
- Packaging
- Your time
- Overhead
- Cost per item
- Profit per item
- A dozen at this price
A starting point: check what similar items sell for near you. Round to a price that’s easy at a market table, such as $3.00 instead of $2.87.
How to price baked goods
Start with what one item really costs
Divide what one batch of ingredients costs by the number of items it makes, then add the packaging for one item. Many home bakers stop here, which means they work for free.
Pay yourself for your time
Count the hours from getting out the mixer to washing the last pan, multiply by what your time is worth, and divide by the items in the batch. Even $15 an hour adds real money to each item.
Add overhead and a profit margin
Electricity, market fees, permits and gas add up; spread them over what you sell. A profit margin of 20 percent or more leaves money to grow the business.
Then check the market
Look at what similar items sell for at nearby markets and bakeries. If your price is much higher, look for cheaper ingredients or a bigger batch; if it’s lower, you may be underpricing.
Every recipe priced for you, automatically
Home and Hearth Baker works out the cost of every recipe from your own ingredient prices and suggests a price that pays you for your time. When butter goes up, every recipe updates.